Does SEO Really Work?


A long time ago, in a faraway galaxy, there was a crucial marketing tool called “The Yellow Pages.”  Well…maybe it wasn’t that long ago, or that far away—even though it sure feels that way! However, one thing is for sure: the days of paying to have your business listed in the Yellow Pages is long-gone. Luckily for you as a business owner there is now Online Marketing. This type of marketing encompasses many different tactics, ranging from SEO to PPC (paid ads) and Social Media to Email Marketing.

Nothing In This World is Free

The one tactic that many modern marketers prefer to use is SEO (search engine optimization). There are several reasons for this but the main one is that it’s essentially a form of free advertising. Imagine the cost to advertise your company to a massive audience who is specifically looking to purchase or learn more about the products or services you offer. Now imagine getting all that exposure and traffic to your site for FREE. It’s a powerful medium to say the least.

SEO is sometimes referred to as “organic traffic”. This is because it is traffic (visitors to your site) that found your website naturally by doing a search in a Google, Bing or any other search engine, and your business came us in the results. In other words, you did not have to pay for your business show up in the search results. Here’s the catch, though: your website is NOT very likely to show up in the 1st page of the search engine results by plain luck. If you conduct a search for a product or service, the companies that you see in the results have done lots of SEO work to get there.

So what the heck is this SEO thing?

Without getting too technical, I’ll try to explain this in a way where it makes sense from a business standpoint. At the core, SEO starts with your website’s structure and content. You see, since the search engines use phrases and keywords to figure out what your website is all about, it’s crucial to incorporate that data in both your meta information and content. This helps your website rank for those keywords. But how do you know what these “keywords and phrases” are? Granted, you probably know of certain words that are used to search for your products or services, but are those the most popular? That’s where keyword research comes in. Our research uncovers that data and leverages it to give your website more visibility. There are other tactics used to make your website SEO ready, but moving forward, the most important tactic will be content, content, content! Not just any content, but content that uses our research data and incorporates that information into the piece (press release, blog, whitepapers, video, etc.)

If this all sounds interesting to you, then you’re on the right track. Get in touch with us to discuss how we can help promote your business website. One last piece of advice; remember to do your research when deciding on a Miami SEO services company.


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