How do I get my website found on Google?
This is the question that so many business owners ask themselves. It certainly makes sense to want to know this, being that most consumers search for services or products on the internet. If your company is not showing up in the search engine results (SERPS), you’re losing a huge amount of potential business. There’s no need to fret; search engine marketing (SEM/SEO) is the answer to this question.
One problem. Multiple solutions.
Even though the end goal is to have your business website show up in Google, there are several things that need to happen in order to achieve that goal. Search engine marketing or SEO is not a magic bullet, click-it-and-forget-it type of solution. SEM is a collection of multiple processes that are performed to help you get ranked. Some of these include: video marketing, content production (blogging), on-page optimization (keyword research, title tags, etc.), off-page optimization (backlinks, social media), public relations (networking with credible industry publications), etc. As you can see, there are multiple techniques that help in the overall ranking of your website in Google or Bing. Maneuvering through these requires specialized skill and a through understanding of how internet marketing works.
Use online marketing to gain the edge
You started your business because of your passion for your industry. Your website is the first place that potential customers will review before calling you. However, if your website doesn’t show up in the search engines, you’ve lost the edge to your competitors. In today’s online-driven world, the success of nearly all businesses depends on their online presence. Don’t get left behind…I’m talking to you! You’ve worked hard to build your business, now let us help you grow it!