Regardless of what your business sells or provides, there’s no denying the power of Google and other search engines. There’s a good chance that these search engines already bring in most of your customers. If that’s not the case, then you’re website is not really performing to its fullest capacity.
For the purpose of this post, let’s assume that a good chunk of your revenue comes from customers acquired online. This means that you already know just how powerful a properly optimized website can be. And if you’re like any other business owner I know, you would LOVE to increase your website traffic and revenue. So let’s get to it! Let’s discuss some of the ways you can improve your website ranking.
How to Improve Your Website Ranking
For those of you that are new to internet marketing (aka: online marketing, SEO, digital marketing, etc), this blog post will cover some topics that may sound foreign to you, but don’t worry, I’ll do my best to explain the terms and concepts in a way where they make sense to a small business owner with little to no SEO knowledge. So the big questions is: How to improve your website ranking? While there are hundred of things one can do to improve their chances of coming up in the SERPS ( search engine results pages), they can essentially be broken into 2 categories: On-Page SEO and Off-Page SEO.
On-page SEO focuses on the changes and improvements to the site itself. It covers things like:
- Keyword research
- Meta Tag optimization ( descriptions, titles, alt-images)
- Well-written content that’s optimized with great keywords and phrases
- Consistent content creation
- Correcting any technical issues
- SEO-friendly URL’s
- H1 Tags that are descriptive and optimized
- and few more things, but you get the point!
Off-page SEO focuses on ways to market your website: It covers things like:
- Building high-quality backlinks to your website
- Social media presence
- Networking with bloggers and industry professionals
- Producing content for online publications (press releases, articles, videos, infographics, pdf’s etc.)
Performing the above digital marketing tactics will be a sure way to improve your website’s online presence. It basically helps you get found by prospective customers. And we all know that would be a great thing! Get in touch with us today for a free 30-minute consultation (no pressure to commit). We want to educate small business owners like yourself about the different types of opportunities in online marketing.