Video Marketing for Attorneys in Miami
Video Marketing is undoubtedly a great marketing tool. It allows business owners to communicate with a mass audience for a very low cost. Lawyers can leverage this tactic by using videos to answer some of those most faq’s in their practice. Of course, the key here is not to give away your advice for free, but to help future clients with questions that would’ve been answered by you, or your competition during an initial consultation.
These short videos (approximately 1 -2 questions answered per video) will serve a much larger purpose than just being a helpful guide for prospective clients. Since Google displays YouTube videos in their search results, your video will increase the likelihood of your website showing up on page 1 for specific keyword searches. For example, if someone in your area is searching for an answer to a legal question regarding divorce and child support: “How is child support calculated in Florida?”, your video (if properly optimized) will show up in the search results. This not only attracts visitors to your website, but it brands your law firm as an industry leader in the subject matter.
Video Requires VSEO
Video marketing is much more than shooting a video and posting it on YouTube. It requires digital marketing expertise to perform in-depth keyword research and then utilize that data to properly optimize your videos. This is called VSEO (Video Search Engine Optimization). It increases the likelihood of your video being shown in Google or Bing’s search results. Our professional team of seasoned digital marketing professionals knows what the search engines look for in order to get your video or website ranked.